How to Be a Superhero A-Performer

Buried inside you is a superhero (also known as an A-Performer). You see this hero in your dreams, in your thoughts and in your imagination. You see yourself performing feats of power, wiping out the enemies and saving the day!

As an A-Performer, you make the smartest decisions, take the best actions and produce the best results. You say the right things to the right people at the right times. As a result, you earn the money, security and joy you deserve.

In this online booklet, you will learn how being an A-Performer requires you to do two things:

  1. Learn and implement hundreds of high-end performance skills.
  2. Reduce or eliminate the greatest barriers to your performance . . . the enemies within you.


Ten Benefits of Being an A-Performer

As an A-Performer, you improve the world. These improvements may only be with yourself, your coworkers and your family, but are in no way destructive. You lead the way, solve problems and create success.

A-Performers are the top leaders, inventors, engineers, entertainers, scientists, healthcare providers, computer technicians, entrepreneurs, managers, assistants and employees of all types.

Becoming and staying an A-Performer superhero is actually not difficult! You just add and use hundreds of small, individual powers or skills until you rise above the average. As a result, you earn ten benefits.

  1. As an A-Performer, you do a better job than average and so you earn and deserve more money than average.
  2. You see opportunities, paths and steps you can take to reach your goals.
  3. You attract good people to you. People enjoy working with you and following you. You are a leader that people trust and support. Other A-Performers want to work for and with you more than anyone else.
  4. Your technical skills are unmatched. You are in the top 5% of your profession. You rarely fail, get involved in complications or need to redo your work.
  5. You have a great reputation. Your personal PR image is an asset you build, protect and improve.
  6. You have plenty of healthy energy to follow your passions and make steady progress toward your goals. You do not waste energy on stress, bad habits or worry. You eat and sleep quite well.
  7. Although you are kind and generous, no one takes advantage of you. You support causes that help others, not just yourself. You are not selfish.
  8. You are your best friend. You are proud of yourself and enjoy being you. No matter what people say or do to you, you cannot be offended.
  9. Your productivity, income and net worth increases every year regardless of the economy.
  10. Your career and life are games. Winning is natural to you. You have fun!

To start your journey to be an A-Performer, you need to know about all four Performer Types.

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Four Types of Performers

Everyone fits into one of four categories: A-Performers, B-Performers, C-Performers and D-Performers. Movies and shows usually include all four.

● The heroes are the A-Performers
● The innocent victims and bystanders are B-Performers
● The stupid guys and henchmen are C-Performers
● The bad guys are D-Performers


These high-energy people are organized, clean and very productive. They get more work done per hour than average. They are fast learners, honest and popular.

In an average community, around 5% are A-Performers. They include famous A-Performers like Elon Musk, Jeff Bezos and Bill Gates as well as millions of non-famous A-Performers. You probably know a few A-Performers because 5% of the US population, of 390,000,000,  is over 19,500,000 people!

Every terrific movie has at least one fictional A-Performer (usually played by an actual A-Performer actor). Every successful recording artist, scientist, sports champion, innovator and writer is an A-Performer.

Successful businesses always include A-Performers. Every multimillionaire and billionaire, who earned his or her money ethically, is an A-Performer. Why not you too?

The work area of an A-Performer is clean, efficient and organized. They always look professional. They have fast, easy smiles.

A-Performers take the initiative to lead the way. They find permanent solutions to problems and barriers. As far as anyone knows, they have no personal problems.

A-Performers are your best friends. They enjoy giving you help and receiving your help. They keep their promises. They always treat you with kindness and respect.

A-Performers find the best opportunities, earn the most money and seem to have all the luck.

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B-Performers are also good people. They do their jobs, get along with most people and like stability.

In an average community, most people or 75%, are B-Performers.

Even though B-Performers only use a few of their performance skills, they have many hidden and unused superpowers. They all have tremendous potential and can become A-Performers. Unfortunately, for many reasons, most do not try.

They prefer to stay in their comfort zones. They do not want to rock the boat or be too unique. They do not have much motivation or energy to improve themselves.

They have average production numbers. They can complete most assignments and are satisfied with their adequate work.

However, they do not accomplish anything significant. Their businesses barely make it or, sooner or later, they fail. They not do achieve their dreams.

B-Performers do not solve their long-term problems. They do not try to make new discoveries, learn new skills or go for the top. They are satisfied with being average.

B-Performers have the same problems as other B-Performers, with their work, health and families. For example, they don’t have enough money to pay their expenses, they have marriage problems, they are overweight, they depend too much on someone, they are afraid to be bold and so on. Much of their enjoyment comes from TVs or devices, junk food and other bad habits.

If they let their villains control them, they may become C-Performers. Their problems become bigger and more serious. Their finances and self-confidence suffer. They are not very happy.

Fortunately, when B-Performers decide to change, they can activate their hidden performance skills. They can face their weaknesses and work to pull themselves up to new levels. They can unleash their superpowers and earn all the benefits of being A-Performers.

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C-Performers do not have a lot of energy and are rarely motivated to accomplish much of anything. They have difficulty learning new jobs or skills.

In an average community, 17-18% are C-Performers.

Their work areas are usually messy or disorganized. They make mistakes and need constant supervision. They enjoy talking about their personal problems as well as yours.

If they stumble into positions of leadership, they do not last. They are easily blocked by simple problems. When they fail, they blame others or use some of their many excuses.

Being managed by C-Performer bosses is stressful, if not impossible. They give strange or confusing instructions or maybe no instructions at all. You never know how a C-Performer leader will act.

C-Performers can be quite friendly, but they use that single skill to get you to lower your expectations of them. They use their friendliness to get out of hard work or difficult situations. If you bypass C-Performers, and do their jobs for them, they are pleased.

Following instructions is a skill most C-Performers cannot do. They usually mess things up. As a result, they stress out their bosses and eventually get fired.

C-Performers are so incompetent they cannot see their weaknesses. They see no reason to change or improve. Trying to help them become B-Performers is usually a waste of time.

C-Performers are poor friends. They do not keep their promises or actually help you in any way. They pull you down with their whines, complaints and selfishness.

C-Performers often have poor health. They have bad habits like drinking, smoking, drug abuse, gambling and so on. They can be obese, constantly sick and gross. They love the attention their misery gets from healthcare providers, religious leaders and welfare workers.

C-Performers quietly or noisily suck the life out of you. They prefer to support D-Performers rather than A-Performers. In the movies, they are the bad guy’s henchmen or stupid assistants.

However, once in a while, a C-Performers decides to become a B-Performer. If he or she then invests the time and energy it takes to make major self improvements, he or she can become a B-Performer. Unfortunately, if they change at all, C-Performers are more likely to become D-Performers.

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In an average community, 2-3% are D-Performers. They are the worst of the worst and cause this world’s biggest problems. Think of the worst people you have ever met and you know what D-Performers are like.

D-Performers drain your energy, lie about everything and spread bad news. They can cause you so much stress that you make mistakes, cause accidents and get sick. If you let them, they ruin all of your days.

D-Performers are the bad guys in movies and in real life. They work hard to destroy the good guys. They have no conscious, ethics or morals.

D-Performers are the ones who make money from selling drugs, weapons and people. They feel satisfaction from others’ suffering, pain and death. When they climb over enough people to get into positions of authority, they use their power to cause major harm and are difficult to stop.

They love to spread bad news and make the news sound more frightening than it is. Spreading rumors, gossip and lies is natural to D-Performers as they believe it’s the right thing to do. You never feel cheerful or optimistic around them.

D-Performers solve work and life problems with destruction, such as using punishments instead of rewards. Their “solutions” becoming bigger problems than the original problems. They disagree, oppose and fight solutions that actually help people.

D-Performers are prejudiced and biased. They dislike or hate those who are different than they are. They turn peaceful protests into riots, law enforcement into death and justice into torture.

D-Performers often think they are A-Performers, that they are superior beings who should be treated like royalty. They are sometimes known as narcissists.

D-Performers love to stop people of goodwill, especially A-Performers. They believe their success depends on the losses of others.

D-Performers love to invent or spread conspiracy theories that make good people look as evil as they are. Fortunately, their destruction is temporary as A-Performers are smarter and more powerful.

If you are unfortunate enough to live or work with a D-Performer, you should move on. If you employ D-Performers, fire them as soon as it is legally safe to do. Get rid of them before they cause bigger problems for your business.

Once you remove D-Performers from your life, your life improves. You only regret you took so long to act. You cannot make D-Performers into good and decent people.

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The Top 25 Qualities (Super Powers) of an A-Performer

To earn the success you want and deserve, you need to be an A-Performer. You need to operate better than 95% of the population. You need hundreds of performance skills which then give you these 25 A-Performer Qualities.

1. You Set and Achieve Your Goals

You set large challenging goals, work out plans to achieve them and make steady progress toward them. Even though you cannot always see your progress, you stay focused and persist. You skip short-term pleasures to enjoy long-term success. You are unreasonable about your success.

2. You Are Motivated

You have an abundance of ambition, interest and energy to do what you need or want to do. You are driven to reach your goals and accomplish your purposes. Your passion motivates others.

3. You Are Courageous

You have no fear. You face threats, risks and danger head on. Fear has no influence over you, your performance or your progress. No one can scare you or make you afraid.

4. You Expand Your Knowledge

You are constantly seeking useful information wherever you can find it. You never believe you know everything. You dig in and ask probing questions to find the answers you need. You enjoy being curious and inquisitive.

5. You Are Very Productive

You produce more than everyone you know (except maybe other A-Performers) and have the statistical numbers to prove it. You enjoy working long and hard. You give everything you’ve got to your job, your duties and your goals. You are efficient, motivated and unstoppable.

6. You Are Honest

You tell the truth and stick to the facts. You are sincere, genuine and true. You keep your agreements and can be trusted. You have no reason to lie.

7. You Have High Expectations

You expect the best from yourself and others. You do not accept excuses. You know that you and others will achieve above-average productivity and high-quality perfection, and then you demand it.

8. You Use Good Judgement

Your opinions are based on your observations and the facts. They are not formed, slanted nor controlled by news media, social media or the opinions of others. You do not look at things as you think they should be, but just as they are. As a result, your judgement and decisions are correct.

9. You Can Take Risks

You are willing to take chances. You are not afraid of failing. When you do fail, you learn from your mistakes and move forward, despite any danger. You aim and fire.

10. You Take the Initiative

You seek opportunities, make decisions and act! You grab difficult jobs that others will not or cannot do. You do not wait for consensus, agreement or orders before taking action. If your plan is flawed, you notice it before anyone else and initiate the correction.

11. You Are Persuasive

You are a people-skills master. You convince others to do what is right with genuine sincerity and self-confidence. People want to cooperate with you and follow you.

12. You Are in Excellent Physical Condition

You sleep well, eat a healthy diet and exercise. You are not overweight, sick or in pain. You have no bad health habits, such as smoking, drinking, drug use, junk food and so on. You perform and enjoy physical tasks such as moving heavy objects, yard work, construction and cleaning.

13. You Are a Great Communicator

Getting your ideas across to others is easy for you. You also understand what others are communicating to you. You can build rapport with nearly everyone. You solve problems with communication, not avoidance or silence.

14. You Are Patient

You can calmly wait for as long as necessary. You easily tolerate and accept people’s weaknesses, faults and differences. You do not display irrational emotions.

15. You Are Intelligent

You figure out great solutions faster than average. You understand and precisely follow complicated instructions for software, technical procedures, laws and so on. You use logic to understand situations and can see the consequences of your actions.

16. You  Have Present-time Focus

You operate in the here and now. You are more aware than most, not distracted by the past or the future, and have a clear vision of what you want. When you work, you are “in the zone.” Because you are fully present, you are at peace.

17. You Have a Great Sense of Humor

You enjoy laughing at yourself. You do not take offense when the joke is on you. You diffuse tense situations with humor. You are not too serious. You have as much fun as possible.

18. You Are Flexible

You can easily change your direction. You like learning new skills, exploring new ideas and jumping into new activities. You are open to any path, idea or solution from any source.

19. You Are Responsible

You are fully responsible for yourself and your zone of control. When things go wrong, you step up and handle them. You do not complain or blame others for your condition, your family’s condition or your group’s condition, but take corrective actions. You do your best to find win-win solutions.

20. You Have Integrity

You decide what is good behavior and bad behavior, fair and responsible, and right and wrong for you. When facing a decision or dilemma, you do the right thing despite any threats or pressure to do the wrong thing. You are ethical, noble and honorable.

21. You Are Emotionally Strong

You enjoy the healthy pleasures from life which keeps you happy. You rarely feel negative emotions (angry, upset, revenge, sad, etc.). You care about, but not bothered by people and events outside your control, such as disasters, politics, the economy, global issues and so on. You constantly improve the things you do control, like your feelings, skills, reactions, attitudes, views, imagination and so on.

22. You Are Idealistic

Your ideals and principles do not waiver. You care about things beyond yourself and your family. You act for the benefit of your groups, your community, your country, all people and our world. You seek greatness for all.

23. You Are Financially Successful

You earn more than you spend. Your tax returns, credit score and investments are in good shape. Your income and net worth increase each year.

24. You Give and Receive Help

You enjoy giving and receiving help. When you need assistance, you find the best help available. When someone needs your assistance, you give it without hesitation.

25. You Have Personal Power

You love and care for yourself. You have a thick skin and can be excluded, ignored or rejected without being offended. You correct your flaws and make improvements when you see the need. You do not take actions to be liked or “right,” but you act to be correct. You are comfortable and at peace with yourself. You are the most powerful force for your success..

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Your First Five A-Performer Skills

To be an A-Performer you need hundreds of powers or skills. As you master these skills, you get the benefits of being an A-Performer. You are conquering your enemies!
The first five skills are easy to master. You can improve yourself by using these skills RIGHT NOW.

  1. The Power to Not Know it All
  2. The Power to Not Make Excuses
  3. The Power to Seek New Paths
  4. The Power to Use Your Imagination
  5. The Power to Take One Step


Skill #1: The Power to Not Know it All

“Admitting your ignorance is the first step toward knowledge.”– Socrates

Have you ever heard someone say,

1. “Learn more about ___? Not interested. Been there, done that.”

2. “As long as I’m better at ___ than everyone around me, I don’t need to learn anything else about it.”

3. “I’m sure there’s nothing in that book I can learn. In fact, I could write a book better than this one.”

How successful are they really? Are they constantly improving?

Have you ever heard someone say,

1. “I’ve made some good progress with ___, but I still have a lot to learn.”

2. “I may be considered an expert in ___, but I only stay an expert by constantly learning.”

3. “I went to ___ school, went to five seminars on it and read a few books on the subject. I also gave a presentation about it and get calls asking my opinion. But I do not know all there is to know about it. I have plenty of room for improvement.”

How successful are people who say these things?

How About You?

Do you ever say things like, “I already know it all” or “I’m already really good at ___ and have nothing more to learn.”

When someone offers a suggestion, do you bristle up and resist their ideas?

Do you immediately reject books, articles, videos, webinars, apps or programs that might have good ideas you can learn?

Open the Door to Being an A-Performer

An A-Performer is constantly seeking useful information. He or she is always curious. No knowledge is old or useless.

Anyone who thinks he or she knows it all will never be an A-Performer.

If you admit to yourself that you do not know it all, you can improve your knowledge and skill in that subject. You kick down a barrier to improving yourself.

How to Learn

When you read an article or book on any subject you need to have the right attitudes.

“I’d better read this to make sure I already know everything.”

“If there’s anything new in this field, I’d better hurry and learn it before everyone else.”

“My mind actually has room for more knowledge.”

“I want to learn how to be better at ___.”

“The biggest room in my world is . . . the room for improvement.”

Everyone who is highly successful will confirm that they do not know it all. They are constantly learning. Their thirst for knowledge is essential to their success.

If you have the power to NOT know it all, you open up your world to be an A-Performer.

Action Steps

Try this exercise in a subject about which you feel you might know everything there is to know.

1. Find an article you have not read on that subject. For example, if you believe you know everything about washing your dishes, use a Google search “How to wash dishes.”

2. Before reading the article, say to yourself, “I already know everything about this subject.”

3. Read a few sentences of an article. Are you learning anything?

4. Try it with a few other results from Google.

5. Next, change your attitude so you can agree with one of these statements:
A. “I’d better read this to make sure I already know everything.”
B. “If there’s anything new in this field, I’d better hurry and learn it.”
C. “My mind actually has room for more knowledge.”

6. Try reading the articles now. Have you learned anything new?

7. Repeat until you see the power of not knowing it all.

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Skill #2: The Power to Not Make Excuses

“Never make excuses. Your friends don’t need them and your foes won’t believe them.” — John Wooden

Many people believe they are held back by factors that they do not control. They give power to these factors when they blame them for their problems.

When you ask, “Why are you not succeeding?” you get several types of answers which are usually just excuses. Below are ten of the most popular ones.

  1. “I was born in a bad neighborhood.”
  2. “I have health problems.”
  3. “I had a bad childhood.”
  4. “I’m just too lazy.”
  5. “I don’t have the good connections.”
  6. “I’m not succeeding because I’m ____ (gender, race, age, nationality, etc.).”
  7. “You need money to make money and I have no money.”
  8. “The ____ (world, government, law, big business, family, etc.) is against me.”
  9. “I don’t have a natural talent.”
  10. “I’m trapped by _______.”

So why are you not an A-Performer yet?

If you believe excuses like the above are valid for you, you have relinquished some of your power. You have temporarily allowed an incorrect reason to stop you. You will not succeed until you take back this power.

If you believe and defend these excuses, they will be barriers to your success. You cannot unleash your power to be an A-Performer if you believe any excuses.

FORTUNATELY, if you disagree with all excuses, you are taking your first, very important step to becoming an A-Performer! You are entering a new world of success most people never discover.

Simply change your mind. Accept responsibility for your current condition including ALL of your problems, barriers, weaknesses and bad luck.

Action Steps

Write down your answers to these questions.

1. What is your biggest excuse for not succeeding?

2. Who is succeeding despite _____ (excuse)? What are they doing differently than you?

3. If ____ (excuse) is actually an incorrect explanation, what might the real problem be?

4. What have you done in the past that worked despite _____ (excuse)?

5. What solutions have you never tried that just might work?

6. If in five years you have succeeded despite _____ (excuse), how will you do it?

7. How can you succeed, starting now, despite ____ (excuse)?

You now know where to seek your new path. You just need to NOT be a housefly (covered next).

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Skill #3: The Power to Seek New Paths

“If you want to succeed you should strike out on new paths rather than travel the worn paths of success attempts.” — John D. Rockefeller, Jr.

A housefly is trying to get out of your house. It finds a window and bangs against it hoping the glass will disappear. It crawls all over looking for an opening and banging against it as hard as it can. It buzzes and complains without success. Even if you have an open door across the room, the fly persists with the window.

The only solution the fly uses is to try harder. Unfortunately, this does not work. It is impossible for it to break through the glass no matter how hard it tries.

If the fly was smarter, it would give up immediately and fly around looking for a better exit. It would find the open door within seconds and fly to freedom, but it just persists, tries harder and dies.

Persisting, despite constant failure, is not a solution to problems. Do not stake your career or your life on such a path. Or else, like the housefly, it will kill your success!

Action Steps

1. Pick one of your major life goals.

2. What is the path you have been following to reach this goal?

3. Are you making steady, solid progress to your goal with this path?
If “Yes,” repeat the above steps with another one of your major goals.
If “No,” continue below.

4. Why would it be a good idea to change paths?

5. What new paths are available to you?

6. Which of these looks best to you?

7. What steps do you need to make to switch to this new path?

Go for it! Do not be a housefly. Make the change ASAP.

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Skill #4: The Power to Use Your Imagination

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” — Albert Einstein

Success is when you make your dreams into reality. So before you can be successful, you need use your imagination to create your dreams.

For example, all successful athletes, like Muhammad Ali and Tiger Woods, imagine winning their events for years before they made it. Every Academy Award winner writes their acceptance speeches years before they actually walk out to receive their Oscars. Every wealthy, financially-independent person saw their highly-successful life back when they were broke.

What’s in your imagination? What do you see in your future? What are your dreams?

Imagine having the ten benefits of being an A-Performer.

  1. As an A-Performer, you do a better job than average so you earn and deserve more money than average.
  2. You spot great opportunities to reach your goals.
  3. You attract the best people to be around you. People enjoy working with you and following you. You are a leader that people trust and support.
  4. Your technical or job skills are unmatched. You are in the top 5% of your profession. You rarely fail, get involved in complications or need to redo your work.
  5. You have an awesome reputation for being a superhero. Your personal PR image is an asset you build, protect and improve.
  6. You have an unlimited supply of healthy energy to follow your passions and make steady progress toward your goals. You do not waste energy on stress, bad habits or worry.
  7. You have the resources you need to support the causes you love. Although you are kind and generous, no one takes advantage of you. You are not selfish.
  8. You are your best friend. You are proud and happy with yourself no matter what happens or what anyone says to you. You cannot be offended.
  9. Your productivity, income and net worth steadily and significantly increases every year regardless of the economy.
  10. Your career and life is a game. Winning is natural to you. You have fun!

Action Steps

1. Pick one of the above benefits that interests you.

2. Form a mental picture of you earning this benefits. Who is around you? Where are you? How does it feel?

3. Repeat for the other benefits that interest you.

If you constantly imagine these benefits you are ready to start on your path to being an A-Performer.

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Skill #5: The Power to Take One Step

“A journey of a thousand miles begins with a single step.” – Lao Tzu

Taking just one step, even a small step, is surprisingly difficult for most people.

We get stuck in our ruts. We don’t like using the extra effort. We worry more about staying in our comfort zones than making improvements to our performance.

Yet taking one solid step, in the right direction, can start an avalanche!

A-Performers Take Action

They get up out of their seats to get the ball rolling.

They take steps to make their dreams happen, regardless of how they feel or what others may think of them.

They do not spend unnecessary time thinking, talking, writing, researching, planning or asking others for their options.

They realize that the decisive moments of their lives are not big, scary leaps of faith, but single, easy steps.

They also know that without action, their goals are not going to be achieved. Period.

To Get Started, Say “HOWEVER”

To become a superhero, you need to upgrade your 25 Performance Qualities. These are internal powers. You can improve these qualities by pushing through your enemies.

What are these enemies? They are not other people, your community, your history, your job or things outside your control. These bad guys are the barriers inside of you.

For example, laziness, past failures, fear, self-imposed limitations, bad habits, low confidence, indifference, desire to succumb, avoidance of stress, skepticism, wrong priorities, resistance to help and so on.

Fortunately, you can get through these barriers and propel your life toward your dreams, if you say “however” each time you stop your progress. Here are ten examples.

  1. “I’m so tired I just want to go to bed . . . HOWEVER, I’ll sleep better if I finish this project
  2. “I’m already richer and more successful than everyone I know . . . HOWEVER, I’m going to double my income in the next six months.”
  3. “I’m going to watch TV and eat this box of cookies . . . HOWEVER, I’m first going to learn something new. Then I’ll have my cookies and TV.”
  4. “I’ll work on my performance after the crisis is over . . . HOWEVER, I guess I can read one chapter of this book.”
  5. “My business is finally back to normal . . . HOWEVER, we can do better than our old normal!”
  6. “People have been against me since I was born . . . HOWEVER, I will get even by prospering.”
  7. “Yeah, I’ll get around to it someday . . . HOWEVER, I guess nothing is stopping me, so I guess I can start now.”
  8. “I need a drink . . . HOWEVER, I’ll work on my training instead.”
  9. “My spouse will make us rich so I don’t have to worry about it . . . HOWEVER, I’d better learn some ways I can help.”
  10. “I’m really good at my job already and can’t get any better . . . HOWEVER, I can learn to do some jobs that are more important . . . starting now.

Action Steps

1. Pick three personal barriers within yourself that are blocking your success. See the “50 Enemies of A-Performers” above that might apply to you.

2. Write down the first one as it applies to your life. For example, “I just hate asking anyone for help” but end the sentence with a comma.

3. Then, write “HOWEVER _____” and add a way you can change this barrier. For example, “I just hate asking anyone for help, HOWEVER if I like the person, I might give their help a try.”

4. Then write down what single step you can take right now to move past this barrier. For example, “I liked the representative at ABC Insurance. I’ll ask her for a free quote.”

5. Do this one step. For example, you call the representative from ABC Insurance.

6. Repeat the above steps for the other two personal barriers you selected.

Your dreams will never become true if you do not take action. A first step might seem minor or uncomfortable, but do not delay! Even if you’re not sure of what to do, just jump in, and you’ll figure it out as you go.

There is no time like the present to take single steps.

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Top 50 Performance Enemies

A-Performers constantly fight these performance enemies . . . and win! Everyone else loses.

D-Performers have already completely lost to them and now support these enemies.

C-Performers sometimes try to beat them, but are usually unsuccessful.

B-Performers are trapped in an endless struggle to beat these enemies. Sometimes they win and the rewards are awesome! Yet more often than not, they lose their battles and the struggle never ends. Over time, the enemies get bigger and the B-Performers mistakenly decide “there is nothing more I can do.”

These enemies are not huge monsters, sly billionaires or AI robots. Your biggest villains are within you.

Any of these fifty enemies can prevent you from performing at your best. They ruin your production, increase your stress and block your income. As you conquer these villains, you become an A-Performer. If these villains conquer you, you become a C-Performer or a D-Performer.

Check or write down all the ones you want to handle.

The good thing about each of these 50 villains is THEY ARE UNDER YOUR CONTROL. They are enemies within you and you can change them. Fortunately, you can reduce or eliminate every one of them with ExecTech Performance Coaching.

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Why Coaching?

In 1875, Harvard and Yale played one of the first American-rules football games. Yale hired a head coach; Harvard did not. The results?

Over the next three decades, Harvard won four games and Yale won 22 games. In 1905, Harvard finally hired a head coach and Harvard stopped losing and started winning. From then on, both Harvard and Yale won around half of their games.

Can a coaching approach work in other fields?

Violin Performance Coaching

Itzhak Perlman was trained by one of the best violin players of all time, but he was not the world’s best violinist until he received coaching. His wife Toby, who is also an accomplished violinist who graduated from Juilliard with Itzhak, gave up her career to be his coach. She sits in the audience and gives him feedback after every performance.

For example, “Itzhak, in that middle section, you sounded a little bit mechanical. What can you do differently next time?”

Itzhak says, “Toby’s coaching was crucial to everything I became.”

The fact is this, everyone can use a coach, even surgeons.

Surgical Performance Coaching

Dr. Atul Gawande is a famous surgeon and author who improved the results of medical procedures around the world. He convinced surgeons and hospitals to use mandatory surgery checklists. As a result, they significantly reduced rates of infection and accidental deaths. These checklists are used with all successful medical operations.

In his 2017 TED talk he describes how he hired his former medical professor to coach him on his surgical skills.

Dr. Gawande said, “I remember that first case. It went beautifully. I didn’t think there would be anything much he’d have to say when we were done. Instead, he had a full page of notes.”

“Did you notice that the light had swung away from the wound during the case?” “Another thing I noticed is your elbow goes up in the air every once in a while. That means you’re not in full control. A surgeon’s elbows should be down at their sides resting comfortably. You should get a different instrument or just move your feet.”

Dr. Atul said, “It was a whole other level of awareness. It made me realize that coaching is profoundly important.”

Performance Coaching for You

A professional coach helps you improve your performance by teaching you skills to implement in your daily life to conquer your current challenges.

Examples of what a coach might say to you:

“Glad you finally met with your team on the excessive costs. What do you expect will change now?”

“Jill would have given you the key facts if you’d been more patient and just listened.”

“Good job on checking out that opportunity from your old friend Sierra and not brushing her off.”

“You convinced Bill to solve his problems on his own. Awesome!”

“You let Jim control you and now he’s in charge. Let’s work out a plan for you to take back control.”

“Great news on increasing your numbers last week! Let’s see if you can do even better.”

As a result of professional coaching, you can see steady, concrete improvements.

For example, Ron, the owner and CEO of a large restaurant was losing close to $10,000 every week. His 250+ employees were pulling him down with constant complaints, inefficient service and bad cooking. Even though Ron was a business graduate and a psychologist, he could not make a profit.

Ron hired an expensive restaurant consultant who gave him good advice. Unfortunately, Ron could not implement the recommendations. His staff would ruin all of his attempts to improve the restaurant.

He decided to give performance coaching a try and got to work on his personal performance skills.

First, he and his coach identified five D-Performers on his staff (2%) who he fired. He then boosted his self-confidence and learned to use enthusiasm to manage people.

He continued to learn and use performance skills each week. After a few months of steady improvement to his performance, his restaurant began to generate over $20,000 in profit per week. He became a superhero! A few years later he sold the place for over $20 million.

As another example, Martha, the manager of a 20-doctor clinic felt like a ping-pong ball bouncing between the doctors and the staff. She did her best to meet the doctors’ demands AND the demands of the staff, but was drowning from the overwork and stress.

As a result of her weekly coaching sessions, she set a new path for the practice to provide better service to patients. She learned she was doing too many jobs for others and worked out a delegation plan. She held her ground against the ridiculous demands and switched everyone’s attention to patient results. She made small, but important improvements each week to make the group into an A-Team. Of course, this made everyone happier and more efficient. The income went up by 30%.

ExecTech Performance Coaching works equally well with all A-Performers and B-Performers in any profession and in any position, from top to bottom.

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How ExecTech Coaching Creates A-Performers

One step, one skill and one power at a time. Even though becoming an A-Performer is a tremendous achievement, coaching makes it pretty easy.

You may need to make dozens of changes, but each step along the way is not too big and not too small. You find that making improvements is very enjoyable and satisfying. You see the results of your performance every week.

ExecTech’s Step-by-Step System

ExecTech Performance Coaching has just one purpose: help you operate as an A-Performer. The more you learn and use A-Performer skills, the more success you earn and enjoy. Coaching helps you get to this level and stay there despite all obstacles.

We accomplish this incredible result with a proven step-by-step system we have developed over the past few decades. When this system is followed by coaches and clients, we get results EVERY time.

You and your coach meet by phone once each week for 30-60 minutes. You discuss a guideline about a new skill and how you can put it to use with an easy step-by-step process. You may do a few exercises to get prepared to implement the skill. You then make plans of how you will use it during the coming week.

Richard the Jerk

For example, one of your employees, Richard, is constantly fighting you. He does what you ask about 50% of the time. He makes jokes about you behind your back. He constantly disagrees with what you want to do with your team. The stress of the situation occupies your attention, day and night.

During your coaching session, you and your coach discuss a coaching article called “How to Handle Difficult People” which includes the steps for scheduling a meeting, preparing for that meeting and going through eight steps during the meeting.

You and your coach go through the preparation steps and rehearse the meeting. This takes up most of an hour, but you are now ready to go for it!

During the week you meet with Richard and follow the steps. Richard suddenly admits he is jealous of you and wants your job. Within seconds of telling you this important truth, he stops being a jerk. To your amazement, Richard agrees to support you.

You send a quick note to your coach that the meeting was a success. Your coach is thrilled!

At your next coaching session, you move on to your next skill or challenge.

If your meeting with Richard did not go well, it does not matter. You made a good attempt and are closer to a full resolution. You and your coach regroup, devise a new plan and do more exercises until you are ready to go for it again. Your coach never allows you to fail.

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Does ExecTech Coaching Work with Everyone?

With A-Performers and B-Performers, yes.

B-Performers have the most to gain from ExecTech coaching. They are interested in self-improvement and believe they can change. Just under 80% of the world fits into this category. Coaching works well with all B-Performers.

B-Performers want the ten benefits of being A-Performers. They want to take advantage of more opportunities, attract the best people into their lives and have more enthusiasm. They want to be the best at their jobs and earn MUCH more money for themselves and their families. They want to win!

Unfortunately, none of us were taught how to be A-Performers in our schools. No one has taught us how to be fearless, enthusiastic or persuasive. We have not learned how to sharpen our focus, increase our personal power or increase our self-respect. When it comes to being A-Performers, we are mostly on our own.

When B-Performers get honest with themselves, they see how much room they have for improvement. They imagine themselves becoming superhero A-Performers, and it’s exciting!

Because you have read this far, you are either a B-Performer or A-Performer.

A-Performers use ExecTech coaching to constantly improve themselves. As a result, they stay A-Performers and do not lose their positions of success. They continue to imagine and win even bigger games.

As an A-Performer, you take on bigger work challenges than ever before. You have more responsibility which includes more problems. You also expect huge accomplishments from yourself.

As an A-Performer, you do not compete against anyone. You compete against your past performance records. To keep winning, you must constantly improve.

ExecTech coaching for A-Performers includes brainstorming with your coach to plan your next moves. You need strategies to utilize your performance skills. All superheroes have coaches in their corners.

C-Performers and D-Performers do not qualify for ExecTech coaching. They are not interested in making personal improvements. In fact, they do not believe real improvement is possible for them or anyone else. They will tell you that this web page is wrong and that ExecTech coaching is a waste of time.

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How Does ExecTech Performance Coaching Compare with ExecTech Management Consulting?

At ExecTech, we provide two services: management consulting and performance coaching.

ExecTech management consulting is customized management recommendations, advice and assistance for healthcare practice owners such as dentists, physicians, optometrists and so on. We have been helping healthcare practice owners increase their profit and lower their stress since 1991. ExecTech consultants are highly-trained and experienced management pros who help doctors create strategies and systems on a one-on-one basis.

Unfortunately, during our first years, we found many of our clients’ results did not last after their programs were over. This is true with all other consulting programs, which gives consulting a bad name.

So we tested and created an additional service for all our consulting clients: ExecTech Performance Coaching.

In addition to their management consultant, each doctor was assigned a performance coach who gave them coaching sessions every week. Our consultants and coaches worked together to not only improve the practice’s production, but to improve our clients’ performance as well. The results are nothing less than spectacular! And . . . more permanent.

Practice owners add performance coaching programs for their spouses, associates and managers. These teammates love their weekly coaching sessions. They increase their job performance while reducing their stress. They become superheroes too! Together, they create A-Teams that provide incredible care and service to their delighted patients.

ExecTech clients also buy Performance Coaching programs for their children and recommend it to their friends. As a result, the door is wide open for Performance Coaching programs to all ages and professions.

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What Is a Good Coach?

Five Signs of Bad Coaching

Coaches get results when they have a step-by-step system to follow. If they just wing it, they go around in circles and accomplish nothing. However, bad coaches are more than a waste of your time.

  1. Bad coaches give you recommendations that help themselves. “You are only afraid of giving talks because your speeches are bad. You should pay me $1000 to write each speech for you.” “After our coaching session, I’d like to talk to you about a loan, okay?” Bad coaches think, “If I can make him dependent on me, he’ll do whatever I want.”
  2. Bad coaches are poor listeners. They say things like, “Sorry, I was looking at my phone. What’d you say?” “You know, I had that problem when I lived in Ohio. Have you been there?” “I have to stop you here because our time’s up.”
  3. Instead of actually helping you, some coaches act like cheerleaders and make useless comments. “I’m sure you’ll be fine!” “These things have a way of working out” or “That’s life for you.” “Be strong!”
  4. Bad coaches criticize you.”That’s a silly thing to say.” “There’s no reason for you to be afraid of them.” “Your answer explains why you’re failing.”
  5. Bad coaches do not train you on new performance skills or tools. Instead they say things like, “You should work on that fear.” “You just need to build your confidence.” “Go think about what you just told me.”

Twelve Signs of Professional Coaching

With ExecTech’s coaching system, which is used by our professional coaches, you get results. The process ensures you make progress and start winning. Each coaching session with a good coach is productive, satisfying and enjoyable.

  1. Good coaches are skilled listeners who make you feel understood. They are interested in what you have to say. “Ah! Okay, makes sense. Thanks for telling me about that.”
  2. Good coaches ask intelligent questions that help you learn more about yourself. “How does this fear affect your pay?” “If you earned Jill and Joe’s respect and support, what could you then do?”
  3. A good coach is a confidential supporter, with an unbiased outside viewpoint, who wants you to be an A-Performer, fulfill your passions and reach your goals.
  4. Good coaches follow proven routines during each coaching session. “Let’s start by reviewing your action plan from last week. Did you do step #1?” “Next, let’s review the article on page 15.”
  5. Good coaches focus on you obtaining specific results. Every coaching session leads to an improved performance skill. For example, when working on your courage, you feel less fear after discussing and planning to use one of the courage methods.
  6. During each coaching session you can say anything you like without worrying about offending anyone, ruining your reputation or causing any damage to your relationship with your coach. This gives you the freedom to honestly focus, just on you.
  7. A good coach gives you specific suggestions related to each skill you are learning to use. “Schedule a meeting with Patrick this week to handle his disagreements with you, okay? Do you want to work out a plan for the meeting?”
  8. A good coach holds you accountable. When you agree to an action step, your coach expects you to do it. “Did you finish step #4 from last week’s plan?” “What happened?” “Let’s add it to next week’s plan, but this time you can . . . .”
  9. If your life is not constantly improving, a good coach finds out why and handles the barrier. “So what’s keeping you up at night?” “Exactly what happens when you try to . . . .” “What if you didn’t need to deal with Sally’s personal drama any longer?”
  10. Good coaches share your victories. They are thrilled each time you learn a new skill, form a new habit and make a permanent improvement. “WAY TO GO! I’m so excited for you.” “Let’s see what else you can accomplish!”
  11. A good coach recognizes the importance of your passion and potential. He or she has your back. “Let’s step back for a minute and look at the big picture. Where do you really want to be at this time next year?”
  12. Best of all, a good coach helps you become an A-Performer! “You’ve gotten really good at facing disagreeable people and getting them to cooperate. Now let’s work on your energy level.”

You are an athlete in the game of life. You have important purposes and need to get off the bench. You deserve a professional coach.

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Additional FAQs

 How much does professional coaching cost?
It depends on how many months or years of coaching you purchase and how many coaching programs you include for your staff. Please call us at (800) 340-6737 ext 2 and we will explain the fees.

 I can’t afford professional coaching. Can I get a coaching program for free?
Yes. ExecTech supports a co-coaching program where you and a partner coach each other. We are happy to give you a guideline of how to co-coach and help you get started, at no charge. In fact, if you enjoy coaching others, you might consider a career as a professional coach.

If you are interested in co-coaching, please register by clicking here.

Can my kids benefit from coaching?
Yes. Many of our clients have purchased professional coaching programs for their children; it gives them a competitive performance edge they cannot get anywhere else.

Can I switch coaches?
Yes, just send a note to the Coaching Supervisor.

Can I talk to some of your coaching clients?
Yes, just ask. We’ll find someone in a profession and in a position similar to yours.

Is there a waiting period before I can start?
Yes. Just kidding. You can start immediately.

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Free Opportunity to Try Performance Coaching

“To succeed, jump as quickly at opportunities as you jump to conclusions.” — Benjamin Franklin

The first step to improving your performance is to get a free coaching session.

During this session, you and your coach discuss your challenges, performance skills and opportunities. Your coach then recommends an action step for you to try out. In most cases, this action step is something you have not yet tried.

During the following week, try your coach’s recommendation and see what happens. Maybe your performance will improve. Maybe you will conquer an internal enemy. Maybe you will unleash a small super power.

If you enjoy the session and see the potential of coaching, schedule another call to discuss a coaching program for you.

If you decide ExecTech coaching is not for you, at least you checked out the opportunity and learned something.

However, if you decide ExecTech Performance Coaching IS right for you, you are on your way to a new, more successful future.

You have nothing to lose and a new level of performance skills to gain. Maybe you will become a superhero!

Step One

Don’t be afraid of trying and failing. Instead, be excited of what might go right.

Complete the form below. We can conduct the complimentary coaching session by phone, at your convenience. If you prefer, we can start with email.

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