Your Golden Goose

Do you think your most valuable asset is a possession? Your practice, your home, your car or your investments? No, none of these things are your most valuable asset.

Even if you have millions of dollars, your money is not your most valuable asset. Money can even be a burden if you spend too much of your time managing it or protecting it.

No, the most valuable financial asset you own is not a possession, but your personal golden goose.

The Goose That Laid the Golden Eggs

As you know, the Greek slave Aesop told this story 2500 years ago. A man and his wife owned a goose that laid one golden egg every day. It made them happy and comfortable until they decided they were not getting rich fast enough. They believed the bird must be full of gold and so decided to kill it.

When they cut open their golden goose, they found it was just like any other goose. They not only failed to get rich all at once as they had hoped, they no longer enjoyed their daily golden eggs.

If you owned this goose, you would never think of cutting it open. You would take special care of that goose. You would buy it the best goose feed, build it the most comfortable goose nest and give it the nicest goose pond available, right?

The truth is, you own a golden goose.

The Best Investment in the World Is You

“If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.” — Benjamin Franklin

You earn at least $100,000 more income per year because you went to college. If you spent $100,000 for that education, your investment return is 100% per year. No other investment can claim that!

So why not repeat this same smart decision? For example, you pay $5,000 to learn a new technique. If you then use that technique to increase your production by $12,000 per year, your return is 240%!

Investing in your staff’s knowledge is always a great investment, as well. For example, you invest $10,000 per year on five employees. Your production and income increases by $10,000 per month as a result. Even if two of these employees quit, you still gain much more than any investment outside your practice.

Your opportunities for increasing you and your staff’s skills are everywhere: seminars, videos and so on. With ExecTech coaching, you and your staff can improve your marketing skills, people skills and work skills which are directly related to your bottom line. Even better is using ExecTech consulting to improve your personal power base: your ability to deal with difficult situations, to make correct decisions, to reduce your stress, to get more done and to face tough jobs.

Because you get some improvement from nearly every opportunity to enhance your golden goose, you have lots of upside potential with very little real risk.

To top it off, the IRS lets you deduct the costs!

Recommendations

1. Which new skills would help you and your staff generate more income?
2. How can you get these skills for you and your staff?
3. Make the investment!

As a result, and over the long term, you will earn all the golden eggs you need.